Ludwig Van Beethoven Classical And Romantic Era

Introduction Ludwig Van Beethoven was a classical and romantic era composer and pianist. Ludwig van Beethoven was the transition from the classical to western music. Beethoven was much taken by the ideals of the Enlightenment and by the growing Romanticism in Europe.His early work resemble Haydn and Mozart in great amount. However, his later works set stage for the choral symphonies of Romantic period. He is famous for composing 9 symphonies, 5 piano concertos, 1 violin concerto, 32 piano sonatas, 16 string quartets, Mass the Miss solemnis, and opera Fidelio. His works are remembered for their heroic expression and intellectual depth. He had a very successful career in the beginning but different tragedies and illness caused the downfall†¦show more content†¦When relocated to Vienna, he established a reputation as a piano virtuoso. His notable pieces from the classical period include, first and second symphonies, the first six quartets, the first two piano concertos, and about a dozen piano sonatas, including â€Å"Panthetique†. During the middle ages (1800 -1815) he started having listening deficiency, he composed six symphonies (No.3-8), the last three piano concertos and the only violin concerto, six string quartets (No. 7-11), many piano sonatas (Moonlight, Waldstein,and Appassionata†) and his only opera Fidelio. In his late period he (1816 onwards) he had completely lost his hearing ability, his creations were very expressive that include, Ninth Symphony, Missa Solemnis and the last six quartets and the last five piano sonatas. (8notes.com, n.d.). In his last years, he completed his work in the Thirteenth, Fourteenth and Sixteenth quartets. Loss of Hearing, Depression and Illness It is considered that, in summer of 1797, he first showed up with the symptoms of deafness, due to a severe form of tinnitus, a â€Å"ringing† in his ears. Though the actual reason is still unknown, his suffering from typhus, auto- immune disorders is also credited to his loss of hearing which worsens later. HeShow MoreRelatedThe Classical And Romantic Eras Of Classical Music999 Words   |  4 Pages Ludwig Van Beethoven served as an important link between two important periods of time, the classic and romantic eras of music, and his compositions still stand today as a famous memorial of the past. Many people say, ‘Music never dies!’, and that statement has proven true by Beethoven’s Legacy, a creation of many famous compositions of classical music that still stand, untouched by history today as a sound, a true monument that represents the golden age of classical music, a trip into the ever-growingRead MoreThe Music That Have Changed The Face Of Music1375 Words   |  6 PagesGrowing up, Beethoven was a household name. Countless studies have been released claiming classical music could increase babies’ intelligence. The importance of music is vast and affects every individual in a multitude of ways. Throughout the course of history, there have been artist that have changed the face of music as we know it. Two important composers to the course of music’s history are Ludwig van Beethoven and Franz Liszt. While both composers certainly have similarities in their music, thereRead MoreLudwig Van Beethoven s Influence On The Classical Era938 Words   |  4 Pagesinfluential musician of all time, Ludwig van Beethoven was born in Bonn, Germany in 1770. Beethoven’s talent was noticed at a young age and he soon became a pioneer in the world of music for breaking the traditional bounds of style and form. Over the course of his life, Beethoven produced nine symphonies, seven concertos, and a total of forty-two sonatas. Alt hough these numbers are few when compared to other composers such as Joseph Haydn, his work was very substantial. Ludwig van Beethoven’s compositionsRead MoreThe Classical Era And The Age Of Enlightenment1123 Words   |  5 PagesLudwig Van Beethoven was a musical masterpiece. He never let problems interfere with his work. He was born in the baroque period, lives a life of fifty-four years, and contributed so much romance in his life although never being married or having kids. Beethoven is well known for his work and will forever be known as a Romantic influencer. Beethoven dedicated his whole life to his music. He never let bad situations fully tear him apart from writing and playing music. The historical period that LudwigRead MoreLaqwandra Myers. Ludwig Van Beethoven . February 1, 2017.1066 Words   |  5 PagesMyers Ludwig van Beethoven February 1, 2017 Music Appreciation 101 L. Webb M/W 12:30PM-2:00PM â€Æ' When asking anyone to name a famous composer in history, a few names will always be mentioned. They are Wolfgang Amadeus Mozart, Johann Sebastian Bach, Claude Debussy, and Ludwig van Beethoven, just to name a few. Every composer mentioned have become famous in their own rights, and have inspired musicians for centuries. Arguably, the most famous composer in history would be Ludwig van Beethoven. BeethovenRead MoreLudwig Van Beethoven, One of the Greatest Composers of the Roomantic Period1099 Words   |  4 PagesLife of Ludwig van Beethoven Multitudes of music books recount the life of Ludwig van Beethoven and his contributions to music. There are many different texts that provide hard evidence that he was an individual who went on to become one of the best-known composers of all times. The early life of music saw many composers try to succeed with writing and publishing music. However, Ludwig van Beethoven emerged to become a crucial figure during the transition from Classical to Romantic eras. OverRead MoreBeethovens Sixth Symphony1173 Words   |  5 PagesSymphony â€Å"He (Beethoven) was a pivotal figure in the transition from 18th century musical classicism to 19th century romanticism, and his influence on subsequent generations of composers was profound† Kerman and Tyson. Beethoven’s sixth symphony (also known as the pastoral symphony) has qualities of both the classical and romantic periods and illustrates Beethoven’s revolutionary ideas as well as highlights his classical influences. The programmatic nature of the piece is the dominant romantic featureRead MoreLudwig Van Beethoven, Composer Of All Time, And For Good Reason1459 Words   |  6 PagesLudwig van Beethoven is perhaps the most well known composer of all time, and for good reason. Born in the Classical era, Beethoven composed music that people could connect to and feel in a way that they had never experienced before. Beethoven was a great musical innovator as a result of his work as a composer, his assistance in the transition from the Classical era to the Romantic era of music, and his famous Ninth Symphony. Ludwig van Beethoven was born on either December 16th or 17th in the yearRead MoreComposer Report: Ludwig Van Beethoven Essay1359 Words   |  6 PagesComposer report: Ludwig van Beethoven On 17 December 1770, Ludwig van Beethoven was born. He was an amazing and great classical musical composer. He is known for being the most famous composer of the classical and romantic periods of music. According to the â€Å"Enjoyment of Music† manual, Beethoven was born in Bohn, Germany. His father, with his grandfather, was the two singers at the court of a local prince, Friedrich Max. (Forney and Machlis 197). Beethoven began to take an interest in music fromRead MoreThe Revelation Of Beethovens Childhood1617 Words   |  7 PagesLife as it was for Beethoven had many varying elements, and this research paper will be revealing a lot of what he went through as a young boy all the way to the end of his life and career as the world renowned Ludwig van Beethoven. The basis for this paper is to express and expound on the life and career of Beethoven, and why he was seen as part of the pivotal transition between the Classical and Romantic eras. The topics that will be discussed will be the revelation of Beethoven’s childhood and

Profile on Michael Lee Chin - 1472 Words

Profile on local Entrepreneur – Michael Lee-Chin Due Date: June 11, 2012 Profile on Michael Lee-Chin Jamaica has, over the years, produced some very influential and successful entrepreneurs. As a matter of fact, Jamaicans are known to excel in just about everything we do. In my opinion, the epitome of Jamaican excellence in entrepreneurism is none other than Mr. Michael Lee- Chin. Michael Lee-Chin, Chairman, Portland Holdings Inc is regarded as a visionary entrepreneur whose philosophy of â€Å"doing well and doing good† as resulted in phenomenal and inspiring philanthropic initiatives. The eldest of nine children, Lee- Chin was born in rural Port Antonio, Jamaica in 1951. He came from a biracial parentage; his mom was a Chinese†¦show more content†¦Michael donates almost $4 million to Northern Caribbean University to build a world class nursing school – the Hyacinth Chen School of Nursing in honour of his mother. The state of the art facility accommodates 800 nursing students. In 2002, Portland’s interests expanded internationally with the acquisition of National Commercial Bank (NCB) Jamaica Ltd. and its subsidiaries. Since becoming part of the Portland group, NCB profits have increased to approximately US$100 million from US$6 million (Portland Holding Inc, 2007). NCB today stands as Jamaica’s largest bank with 45 branches, 2,400 employees, and offices in the Caymans and the United Kingdom. NCB was awarded the Latin Finance 2007 Bank of the Year Award (Portland Holding Inc, 2007). In April 2006, Portland Holding Inc. acquired an 85% controlling stake in the United General Insurance Company, the largest auto insurer in Jamaica, and renamed the firm Advantage General Insurance Company (Portland Holding Inc, 2007). A controlling interest in CVM Communications Group (consisting of radio and television stations and newspapers) was purchased at the same time. In the tourism sector, Michael Lee-Chin has guided Portland Inc. through a number of acquisitions in the Caribbean (Portland Holding Inc, 2007). Among them: the Trident Villas and Spa in Jamaica, Reggae Beach and Blue Lagoon. The first Portland acquisition in the health care industry sector was announced by Lee - Chin in July 2006, when MedicalShow MoreRelatedFacial Recognition Systems, Is This an Effective Tool for Security?3118 Words   |  13 PagesChan Wolf, and Charles Bisson. The project name man-machine utilized mug shot photos, the operator would obtain the features of a person such as the center of pupils, inside amp; outside corners of the eyes, points of widows peaks, forehead height, chin features and so on. The software measured the distances between twenty different points of the face, such as; width of eyes, width from pupil to pupil, width of mouth, and various others. 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Reconstruction of signals for data length of the ultrasonic signals Free Essays

string(42) " Simulated_stationary_1 0 100 Infinity 1\." Introduction: Since really early from 1960s, signal Restoration remained as one of the most popular and ambitious jobs for supersonic proving techniques in signal analysis. A figure of techniques have been developed since that clip, opposite and pseudo opposite filtering, rental squares methods, maximal information etc. However from the positions of assorted writers in all mentions in this thesis we can non stipulate that one method can be used to bring forth a high declaration in existent or practical applications. We will write a custom essay sample on Reconstruction of signals for data length of the ultrasonic signals or any similar topic only for you Order Now The ground of failure for existent universe applications of the signal Restoration is connected to the ill-posedness of the job. Ill-posedness can be defined as figure of independent grades of freedom of the deformed signal is by and large than that of the original signal [ 17 ] . Distortion is caused due to the noise and other effects ensuing in end product with some spectral constituents or uncomplete information. Therefore Restoration by necessity requires the usage of extra information about the original signal that is non present in the deformed signal ( end product signal ) . To reconstruct the signal every bit near as possible to the original signal is taken from a Priori cognition or from somewhere else. Deconvoltuion or decryption of the signals such as image, address, ultrasound signal received must be a replicate of the original signal sent signifier the transmittal terminal to analyze the concealed information in the signals from the surfaces under trial. To analyze the signal or information we need to deconvolve the signal or decrypt the informations. Assorted techniques are available in digital signal processing as described in the earlier chapters to deconvolve the signals. Deconvolution has shown promised consequences in signal analysis. There are different devonvolution methods in assorted signal spheres as classified in the chapter-2. Recorded Signals suffer from deformation map to bring forth the original signal. The chief ground for deformation is linear noise every bit good as the other internal and external effects. The pertinence of the proposed Wiener and Blind devonvolution based signal analysis techniques presented in the above two chapters are applied to the fake s tationary and non-stationary, existent clip signals. Our aim is to retrace the signals for informations length of the supersonic signals, Signal to resound ratio and the deformation maps. We think it will be better to advert that the signal analysis is carried out for fake and existent signal. When a existent signal is restored we do non hold an original signal. So in order to compare out our algorithms public presentation simulated signals are really helpful. It is really hard to supply a valid definition for comparing of existent signals in supersonic testing. In general the Ultrasonic Non Destructive Evaluation ( NDE ) is used for defect sensing and localisation in construction under trial. The recorded supersonic signal characterizes construction, defect or cleft, and material surface. These contemplations are called reverberations classified as, mistake reverberation, back-wall reverberation and the noise ( grain ) . The backscattered reverberations present valuable information pertaining to the features of stuffs. Most of the supersonic applications i.e. subsample clip hold appraisal, deepness profiling, thickness measuring of thin beds rely on high declaration Deconvoltuion. Consequences and treatments: In this chapter we focus on public presentation of the Wiener, Blind and some other deconvolution techniques from the MATLAB tool chest for different parametric quantities such as, The signal Restoration is carried for existent with different lengths ( sample N = 256, 512, 1024 ) . Signal-to-Noise Ratio is calculated Minimal Mean Square is estimated comparing the obtained coefficient of reflection map ( particularly simulated signals ) . Ocular comparing ( proving ) utilizing the estimated signal with the original signal. Deconvolution operation is performed on fake stationary and non-stationary signals and every bit good as the existent signals. We need to cognize about the deformation maps. Here we present the signals and Impulse response maps. we have simulated a stationary and non-stationary signals. the analysis is carried out utilizing the consequences of the existent signals and fake signal. We have two signals recorded from 50MHz and 230MHz transducers. We present the signals, Signals recorded in supersonic non-destructive rating from the surfaces under survey are distorted by features of noise arising from internal and external beginnings, and extension waies. The two of import features restricting the public presentation of the Wiener deconvoluion are Attenuation of noise in the supersonic signal, and Band bound. Since the frequence bandwidth of the original signal is by and large narrow, frequencies beyond this limited part in impulse response lend a small in signal Reconstruction. Wiener filter is called Minimal mean square ( MMSE ) calculator. It is sensitive to the power spectrum of the original surface. In this the reconstructed coefficient of reflection map differs in frequence features. It is proved that wiener deconvolution when suitably applied can supply effectual consequences even under unfavorable conditions [ 84 ] . In this we present a solution for signal Reconstruction utilizing wiener filter theory. The public presentation and the analysi s of the consequences are chiefly affected by noise. NOISE LIMITS THE AMPLITUDE OF THE REFLECTIVITY FUNCTION, as per the consequences shown below. Due to signal to resound ratio in the denominator Wiener filter underestimates the amplitude as shown in equation ( 5.1 ) . High declaration signal Restoration can be achieved by big SNR betterment without deformation. Ten ^ ( ? ) =G ( ? ) Yttrium ( ? ) = [ ( H^* ( ? ) ) / ( |H ( ? ) |^2+ ( S_v ( ? ) ) / ( S_x ( ? ) ) ) ] Y ( ? ) — — — ( 5.1 ) Where, G ( ? ) = Wiener filtering S_v ( ? ) and S_x ( ? ) are power spectra of noise and original signal. Noise can be reduced different signal processing methods, as discussed above to cut down the electrical noise, even after averaging if the SNR is deficient filtering is required, the lower the SNR, the restored map becomes undependable. High declaration or acceptable consequences can by taking a moderate SNR. Reliable coefficient of reflection map can obtained for a moderate SNR. The consequences presented below are at different SNR values such as eternity, 20db, 40db. Fake Stationary signal: Signal Sigma noise coefficient Gamma Thresholding SNR dubnium Mistake MSE Simulated_stationary_1 0 100 Infinity 1.0982e-005 Simulated_stationary_2 0.1 100 20.9315 0.4214 Simulated_stationary_3 0.01 100 30.5329 0.1387 Simulated_stationary_4 0.001 100 40.7859 0.0117 Fake non-Stationary signal: Parameters for fake non-stationary signal: Signal Sigma noise coefficient Gamma Thresholding SNR dubnium Mistake MSE Simulated_stationary_1 0 100 Eternity 0.3320 Simulated_stationary_2 0.1 0.3 3.443 0.4214 Simulated_stationary_3 0.01 0.98484 13.0852 0.5831 Simulated_stationary_4 0.001 100 23.2153 0.3368 To back up the account on the effects of noise to retrace the coefficient of reflection map in above few pages is presented utilizing consequences from the fake signals. The consequences tabulated in tabular arraies ( table 5.1 and table 5.2 ) show that SNR limits the signal Reconstruction. Better public presentation can be obtained by bettering the signal-to-noise ratio. One of the many methods to better the signal to resound ratio is to extinguish the background noise utilizing the thresholding procedure. One of the methods is threshold method in reverse filter explained in chapter -3. The lower the SNR, the larger the variableness of estimated spectra and hence the more undependable the computed maps and restored signal. The application of Wiener filtering is utile merely if the SNR is moderate for the of import signal frequence constituents. Data provided in the tabular array ( ) support that the SNR value limits the amplitude of the coefficient of reflection map. In the undermen tioned subdivision we restore the coefficient of reflection map for the existent signals. The job is we do non hold the original signal to prove the public presentation. It is apparent that the signal constituents obtained by Wiener filtrating are utile when restored with MODERATE SNR value. So we assume signal restored with moderate SNR value contain utile information for the signal analysis under Wiener filtering. Signal Restoration for Real Signal recorded utilizing 50MHz ( 1:1024 ) : Signal Sigma noise coefficient Gamma Thresholding SNR Doctor of Divinity Our purpose is to reconstruct the first from each pulsations of signal as shown in the figure ( 5.9 ) . Now we deconvolve the signal for three different length where N = 256, 512 and 1024. Thus the lengths of the sequences will the consequence the Restoration of the signal. The Restoration is performed utilizing different deformation map or impulses responses. The sequence selected 1:212, The sequence is selected from 1:540, Next we will show by changing the noise coefficient sigma for the above set of sequences and the values are tabulated, Signal Sigma Gamma Thresholding SNR Doctor of Divinity From the tabular array, the first and 2nd rows correspond to the signals with the sequences ( 1:212 A ; amp ; 1:540 ) with the parametric quantities such as the noise coefficient sigma =0, when we compare the figure-5.11 with figure- 5.13 and figure- 5.12 with figure- 5.14 the coefficient of reflection is much more better than the other the 1. The figures 5.13 and 5.14 are the signals with added noise ensuing in a moderate SRN value. As discussed in the above subdivision to obtain a high declaration end product we need to seek for a good or moderate SNR and every bit good as the Thresholding value it minimizes the background noise and therefore ensuing in a better coefficient of reflection map. Harmonizing to the belongingss of supersonic signal, the incursion or the traveling is limited harmonizing to the frequence of the signal. The lower the frequence of the transducer more the ultrasound signal can inspect the construction under trial. Due to this restriction, we have a job even when entering the signals. In this above subdivision we presented the Deconvolution operation on the 50MHz signal, here we produce some consequences obtained utilizing 230MHz, for different sample lengths e.g. 1024, 256 and 512. Some of the signals and urges responses are as shown, Simulation-1: existent signal A * impulse response-A ( 20:900 ) : Simulation 2: Blind Signal deconvolution: In this subdivision we use the blinddeconvolution availabel in matlab signal processing tool chest. We use deconvblind to reconstruct the coefficient of reflection map. For above mentioned signal in Figure- 5b. Coefficient of reflection maps are restored for the signals recorded usinf 50MHz and 230MHz utilizing the impulse response. Simulation 1: Simulation 2: The consequences are produced utilizing iterative process. Appraisal of the parametric quantities is implimented utilizing Maximal Likelihood method. We foremost estimate the coefficient of reflection map x ^ ( T ) which is given in timedomain as, ten ^ ( T ) = ? Y ( T ) The iterative theoretical account in frequence sphere is given as, Ten ^_0 ( ? ) = ? Y ( ? ) Ten ^_ ( k+1 ) ( ? ) = X ^_k ( ? ) + ? Y ( ? ) – Ten ^_k ( ? ) H ( ? ) The chief advantage of the iterative filter iterative process is that it can be stopped after a finite figure of loops. Using this method high declaration end product can be obtained because this method is less sensitive to the noise. Decision: In the field of supersonic Non Destructive Evaluation ( NDE ) , the Restoration of signal is the chief job. Therefore, in this thesis the classical and the conventional deconvolution methods are studied and implemented to reconstruct the coefficient of reflection map of the sparse signals. One of the of import factors is execution of these two methods to reconstruct thin signals. Though there are some advanced techniques already in usage, such as – ripple, thin deconvolution and fiting chase. Here, we have used Wiener and Blind deconvolution techniques to reconstruct the coefficient of reflection map from the sparse signals. These methods are chosen with regard to the handiness of the clip and cognition I have sing the topic. The motive behind taking this subject as a portion of my MSc thesis is to better my bing cognition on the digital signal processing techniques and its applications in Ultrasonic Non-destructive rating methods. We think it will be better to advert about th e background I have on the Deconvolution technique before get downing this undertaking. The lone thing I know is that deconvolution is the reverse operation of whirl. Deconvolution is known as opposite job. Performance of the coefficient of reflection map depends on the word picture or appraisal of the deformation map or Point Spread Function ( PSF ) . We restored coefficient of reflection map utilizing a non-blind deconvolution and a unsighted deconvolution technique. Non blind deconvolution can be advantageous, since it admits a closed signifier solution via Wiener Filtering. Additionally, in the instance of non blind deconvolution, it is easy to integrate diverse statistical priors on the surface coefficient of reflection map under trial. Once the PSF is known it is no longer important to reconstruct the coefficient of reflection map. The non blind deconvolution should be considered as an of import boosting phase supplementing the opposite filtrating [ 68 ] . Two related steps of public presentation will be used to assist over the quality of Restorations: the mean square mistake and the betterment on signal/noise ratio ratio. Even though MSE is non a dependable calculator of the subjective quality of a restored signal it will be used to give some indicant of the public presentation of the method. Performance of the algorithms is similar to that for noise less conditions. The consequences obtained for different Signal-to-Noise ratios are tabulated in ( 5.1, 5.2, 5.3 and 5.4 ) . It is apparent from the tabular arraies that wiener filtrating conserves most of the information associated with the signals at parts of high signal to resound ratio in the frequence sphere. Wiener deconvolution produces high declaration coefficient of reflection map for stationary signals. The public presentation of the proposed Wiener deconvolution is investigated on the fake stationary and every bit good as the non-stationary signals. Using wiener deconvolution to a computing machine generated signal is summarized. In the above figure ( 1 ) shows the convolved signal Y ( T ) ( 2 ) is the impulse response ( 3 ) coefficient of reflection map ( 4 ) Reconstruction of the coefficient of reflection map. The coefficient of reflection map is reconstructed for different SNR = inifinty, 20dB, 40dB. The figures 5.1-5.4 represent the coefficient of reflection maps with diminishing MSE with increasing SNR. Wiener filter method has satisfactory public presentation at comparatively high SNR values. At low SNR values wiener filter method public presentation is badly affected by noise. Future work: Harmonizing to the increased broad scope of applications based on deconvolution of supersonic signals, wiener deconvolution and blind deconvolution are studied and implemented in this thesis. Wiener filtering is called Minimal Mean Square calculator. This job has a broad assortment of applications in digital signal processing like geophysical modeling, supersonic analysis or bio-medical technology. Wiener Filtering is sensitive to the noise. Implementing Wiener filtrating suitably can bring forth appropriate consequences even under unfavorable conditions. In existent universe applications it is hard to gauge parametric quantities or conditions suitably. Signal analysis is carried out utilizing sweetening of Signal-to-Noise ratio and gauging the Minimum Mean Square mistake. Signal to resound ratio is enhanced by extinguishing the background noise or deformations added to the signal recorded from Ultrasonic Non destructive rating. The Minimal average square mistake is decreased by bett ering the SNR value. Another classical method implemented in this thesis is Blind deconvolution. Signal Restoration appears in many Fieldss. These Fieldss have different purposes for signal Restoration, but certain basicss are common to all signal Restoration. As explained earlier signal debasement is due to two grounds ( a ) Noise, and ( B ) Distortions. The cardinal hurdle in signal Restoration is lack of information. In some instances it is non possible to hold cause for signal debasement. Most of the signal Restoration algorithms by and large require some a priori information in order to reconstruct the signal. The a priori information in blind deconvolution is estimated utilizing the maximal likeliness appraisal method. The above discussed two methods autumn under 2nd order statistics. These methods suffer from non minimal stage job. To get the better of the job high order statistic method is approached. The high order statistic methods exploit the belongingss of cumulants and polyceptra as mentione d in chapter -4. Execution of this method depends on the cognition of high order cumulants of the involved signal. Third order statistics based method is the particular instance out of the High Order statics, enables to [ 28 ] , Operate under high signal to Noise ratio, Operate expeditiously under the noise environments Continue the exact non minimal stage. It is clear that the conventional deconvolution techniques can non supply a high declaration end product when applied for thin signals. Transform-domain supersonic signal processing techniques were developed to find the defects in thin multilayered construction. In all these methods broadband supersonic signals were used, which are analysed in the clip or frequence spheres. These signals are normally clip limited or band-limited. The time-domain processing techniques can be confounding when the signals are distorted or the reverberations overlapped. The frequency-domain processing techniques are non suited when the defects are close to the surface or the reverberations overlapped [ 34 ] . So the hunt for dependable techniques is demanded. To obtain utile information about the concealed defects, time-frequency signal representation is developed. Thus L1 NORM DECONVOLUTION produce a high declaration end product even applied for thin signals. The time-frequency sphere methods such as WA VELET TRANSFORM, MATCHING PURSUIT and SPARSE DECONVOLUTION will bring forth high declaration coefficient of reflection map from thin signals. Ripples Transform: Ripples is a quickly germinating signal processing technique because of their localisation parametric quantities that adapt better to the signal features than the traditional Fourier transform. Applications range in many Fieldss such as, geophysical sciences, mathematics, and theoretical natural philosophies and in communicating. There are different types of ripple transform method, Continuous ripple transform, Daubechies wavelet transform Gabor transform. Discrete ripple transform The ripple transform is defined in the footings of footing maps obtained by switching and dilation [ 39 ] . It is found that Gabor transform to be the most suited method to supply information in clip frequence sphere. Wavelet transform is the correlativity between the signal and a set of basic ripple. The information presented in this subdivision is collected form mentions [ 39, 40, 85, 86 ] . In ripple transform an square integrable female parent ripple H ( T ) is chosen to analyze a specific signal. Number of daughter ripples ha, B ( T ) is generated from the female parent ripple H ( T ) by dilation and displacement belongingss. The ripple sequence W ( a, B ) of the signal ten ( T ) are given by, W_s ( a, B ) = ? _ ( -8 ) ^8? s ( T ) ? h^* ? _ ( a, B ) ( T ) ? dt = s ( T ) ? 1/va h^* ( t/a ) Where the girl ripple map is given by, h_ ( a, B ) ( T ) = a^ ( 1/2 ) .h ( ( t-b ) /a ) This is the basic ripple transform theoretical account. This theoretical account can be used to observe the pulsation and suppression of noise. Using this ripple transform technique the signal is represented in time-frequency sphere. For the appraisal of the daughter signal see [ 39 ] . One of the advantages of the ripple transform is the sub set filtrating that decomposes a signal into different frequence sets. The signal is divided in to estimate and item coefficient such as, A1 and D1 for the first degree decomposition so these are decomposed in to A2 and D2. It repeats this process until the degree reaches the upper limit that is limited by m where the entire information is 2m. The decomposition is represented by Discrete Wavelet Transform ( DWT ) in figure. How to cite Reconstruction of signals for data length of the ultrasonic signals, Essay examples

Effect Of Television Essay Example For Students

Effect Of Television Essay Children lose control of their viewing and their parents have no time to identify whether a particular program makes sense for their son or daughter or can bring harm. The average household with children has a television set on over sixty hours a week and during this sixty hours this window into the real world is trying to change our children. Does television spoil our children who begin viewing their first programs regularly three or four years before entering school?One high school student wrote: When you start hearing Barbara Walters talking about mass murder like it is a batch of oatmeal cookies, it is going to effect you. It is clear to people that those who watch more violence are more aggressive because of the emotional and psychological effect of television. Children start to be more apathetic towards violence in real life and less willing to stop it. Programmers try to keep the kids in front of television by using violent actions in cartoons rather than educational situations in shows. They use the some rule as teachers who know that childrens attention is limited in time. Everything must be exciting! A friend of mine noticed that her kids started to be ruder with their friends after a certain number of hours spent in front of television. Watching and listening all the time about murder children know exactly how to communicate, why, when and under what circumstances they could do it. Beside this from what children see on TV they may understand that when you hurt somebody you get resolution of your problem. Not only does violence on television have a bad impact on children. Television may change childrens activities. How often do we watch our children playing in the fresh air? Do they develop time and interest for reading and communicating with their peers? Television is their best friend, favorite book and all-powerful magician. However, we know that television can not replace a book, and be a substitute of full value for friend because television is able to make us just passive viewers. When reading a book one has to think and analyze. When watching television childrens attention is focused on the action of the program, and not on the question of why characters did something and what is the explanation for this. For example, reading the book ,Alice in Wonderland ,children have questions on how to understand meaning of some poems. They need to think about words that have different meanings. The author makes his readers think and develop their attitude toward everything that is going on. Watching the movie with the same name Alice in Wonderland we lose all those important elements. All different programs are designed for different goals and most of these goals can be helpful for children. Those who think that television viewing is beneficial would say that children can learn from all kinds of programs. Those are instructional and educational television, which are widely available not only on commercial, but also on public television stations. However, we must mention the unintentional learning that takes place. The purpose of some programs (such as Bernie and his friends and different films) is to teach children how to control their behavior. As a result, in most cases, television has a really negative impact on people and only those viewers who are able to choose programs wisely may find television beneficial for their development. In conclusion, let us think about televisions impact on children and not allow our children to be fooled by the most attractive window in our houses.English Essays

Hemorrhoids Essays - Colorectal Surgery, Rectum, Anus,

Hemorrhoids Hemorrhoids are a digestive disorder that half the population of men and women experience at age fifty. There are two types of hemorrhoids: internal and external. Internal hemorrhoids are found inside the anus or in the lower rectum. External hemorrhoids are found on the tissue surrounding the anal sphincters(the two rings of muscle surrounding the opening to the anus). Hemorrhoids are swollen blood vessels in and around the anus. Hemorrhoids are not a dangerous condition, they only cause pain or discomfort, and tend to go away within a few days. They are tissues that can stretch and swell under pressure. This constant swelling and stretching is the cause for the discomfort of the patient with hemorrhoids. The symptoms for external hemorrhoids are itchy, swollen, lumps around the anal cavity. If the lumps become hard the hemorrhoids have become thrombosed external hemorrhoids. This occurs when the blood clots around a hemorrhoid. The symptoms of internal hemorrhoids include the appearance of blood. This can be seen covering feces, on used toilet paper, or on the patients underwear. External hemorrhoids are common among pregnant women, due to the constant pressure on their abdomens. If an internal hemorrhoid starts to poke out of the anus it is called a protruding hemorrhoid. A protruding hemorrhoid may need to be treated through surgery. Hemorrhoids can be diagnosed by several types of examinations. External hemorrhoids are diagnosed simply by a doctor looking at the anus. The diagnosis of internal hemorrhoids requires probing. A doctor could perform a digital rectal exam. This is when a doctor wears a latex glove coated in Vaseline? and inserts a finger into the anus to feel for irregular lumps. Two other possible examinations require the use of hollowed out, flexible, lighted tubes. These tubes are called anoscopes or proctoscopes. These provide a visual of the rectum and anus. Treatment for external hemorrhoids include: the application of medicated cream, soaking in warm water several times a day, and the use of ice packs to reduce swelling. External hemorrhoids are treated with suppositories(pills taken through the anus) and, in rare cases, with minor surgery. Since hemorrhoids are partly caused by large solid bowl movements one treatment used to prevent hemorrhoids is a fiber supplement. This allows less water to be absorbed into the large intestines, making a softer stool. Fiber supplements such as psylium(Metamucil?) and methyl cellulose(Citrucel?) are the most commonly prescribed. SOURCES http://www.healthtouch.com/level1/leaflets/nddic/nddic094.htm Interview: Took place 2/13/00: Interviewed hemorrhoid patient would like to be listed as: Anonymous

Understanding How the Earths First Forests Developed

Understanding How the Earth's First Forests Developed The vascular plant emerged around 400 million years ago and started Earths forest-building process during the Silurian geologic period. Although not yet a true tree, this new member of the terrestrial plant kingdom became the perfect evolutionary link (and the largest plant species) with developing tree parts and considered the first proto-tree. Vascular plants developed the ability to grow large and tall with massive weight needed for the support of a vascular internal plumbing system. The First Trees The earths first real tree continued to develop during the Devonian period and scientists think that tree was probably the extinct ​Archaeopteris. This tree species followed later by other tree types became the definitive species comprising a forest during the late Devonian period. As I have mentioned, they were the first plants to overcome the biomechanical problems of supporting additional weight while delivering water and nutrients to fronds (leaves) and roots. Entering the Carboniferous period around 360 million years ago, trees were prolific and a major part of the plant life community, mostly located in coal-producing swamps. Trees were developing the parts that we immediately recognize today. Of all the trees that existed during the Devonian and Carboniferous, only the tree fern can still be found, now living in Australasian tropical rainforests. If you happen to see a fern with a trunk leading to a crown, you have seen a tree fern. During that same geologic period, now extinct trees including clubmoss and giant horsetail were also growing. Evolution of the Gymnosperms and Angiosperms Primitive conifers were the next three species to appear in ancient forests around 250 million years ago (the late Permian to Triassic). Many trees, including the cycads and monkey-puzzle tree, can be found around the world and are easily recognized. Interestingly, the very familiar ginkgo trees ancestor appeared during this geologic period and the fossil record shows the old and the new to be identical. Arizonas petrified forest was a product of the rise of the first conifers or gymnosperms, and exposed fossilized logs are crystallized remains of the tree species Araucarioxylon arizonicum. There was another type of tree, called an angiosperm or hardwood, making headway during the early Cretaceous or about 150 million years ago. They appeared at about the same time geologists think the earth was breaking up from a single continent called the Pangaea and dividing into smaller ones (Laurasia and Gondwanaland). Early into that Tertiary period, hardwoods exploded and diversified themselves on each new continent. That is probably the reason hardwoods are so unique and numerous across the globe. Our Present Evolutionary Forest Few dinosaurs ever made a meal on hardwood leaves because they were rapidly disappearing before and during the beginning of the new age of hardwoods (95 million years ago). Magnolias, laurels, maples, sycamores, and oaks were the first species to proliferate and dominate the world. Hardwoods became the predominant tree species from mid-latitudes through the tropics while conifers were often isolated to the high-latitudes or the lower latitudes bordering the tropics. Not a lot of change has happened to trees in terms of their evolutionary record since the palms made their first appearance 70 million years ago. Fascinating are several tree species that simply defy the extinction process and show no indication that they will change in another dozen million years. I mentioned ginkgo earlier but there are others: dawn redwood, Wollemi pine, and monkey puzzle tree.

HRM Practice and Employee Attitudes Assignment Example | Topics and Well Written Essays - 750 words

HRM Practice and Employee Attitudes - Assignment Example The content of the article is largely associated with how well an organization can generate Human resource management strategies. The abstract of the article has an inclusion of queries that require a lot of research and analysis on how well human resources are handled in an organization. The authors use sources from other authors that have similar findings and analysis results. Additionally, to these sources, the authors have generated their own way of coming up with own research and analysis structure. The information in this article is however based on how well a selected number of organizations related to their human resources. The author used three ways of research methodologies and collection of data. According to Fiona & Alan (2005), HRM practices are analyzed in three ways: employee report on the strengths of the used practice, employee reports and additive measures of numbers of HRM practice. Additionally, the authors measured employee attitudes depending on their commitment to their organization and their organization’s equality scales. The article operates under a thesis statement that is based on determining the relationship between HRM practice and employee work-related attitudes and evaluate whether different strategies in the measurement of HRM shows different results. According to Fiona & Alan (2005) regardless of the evaluation strategies, the results from an HRM practice are the same. They support this argument by the application by citing different evaluation processes used by different human resource experts. The authors further support their argument by comparing different results from different evaluation strategies. For instance, the author evaluated employee reports on an HRM practice and the fairness of the practice in the specific organization.  

Statement of Purpose. Doctoral program in Education Leadership, Essay

Statement of Purpose. Doctoral program in Education Leadership, Management and Policy at your school (Seton Hall University) - Essay Example The doctoral program will provide me with an opportunity to learn more about higher education and prepare me to be a senior level college administrator. I have had several educational and life fulfilling opportunities to work with many administrators to help contribute to the field. Due to the nature of this program; I believe it will provide me with an opportunity to continue to be a catalyst not only within higher education, but my community as well. In addition, this program will help me further my understanding of first generation Saudi college students’ expectations and knowledge about college prior to enrolling in their respective institutions by participating in pre-college programs. I feel that the program provides the right balance of advanced coursework and research. I believe the Ed.D. in Education Leadership, Management and Policy will combine my interests between business administration and Education Leadership, Management and Policy. I am convinced that by my research in this field, I will be able to learn in depth the concepts of Leadership techniques, Organizational Behavior and Organizational Development and would like to explore new methods in improving the present policies and procedures being used in organizations. This will be a good experience and will be very beneficial to my career. My professional goals are intellectual enrichment, an absolute understanding of the trends in this field and to put to good use my knowledge to help those in need and to effectively contribute to the profession. I would like to be a leadership consultant someday.

Introduction to international relations Essay Example | Topics and Well Written Essays - 1500 words

Introduction to international relations - Essay Example Neo-classical realism is a combination of both classical and neo realism that accepts both system level and state level natures. Liberalism is a state level theory that believes in the goodness of society. It argues that states try to create peace and cooperation. The last theory is constructivism that claims that the reason behind a particular state behavior is the unique features of the state. Admittedly, in order to understand the America-Vietnam relation, a mere state level theory will be gravely insufficient. The best way to understand the U.S- Vietnam relation throughout the history is to analyze it in the light of a system level theory as the relation was, and is, largely shaped by the international power equations, not because of the special features existed in the nature of America or Vietnam. In addition, neither America nor Vietnam showed even the slightest hint of benevolence, thus proving the unsuitability of constructivism. Thus, the theory that can best explain the rel ation is neo-realism, and a little bit of force can make classical realism too fit for explaining the relations, though inadequate. The tenets of neo-realism Neo-realism is a system level theory and it does not take the individual character of states into consideration. According to neo-realism, the reactions of the states are the results of fluctuations in the international system. As there is no international government that controls the actions of governments, there is total anarchy in the international sphere that makes states always vulnerable to the atrocities by others. Thus, states are always in the effort to gain power in order to protect themselves. However, a rise in power and influence results in more rivalry and more unrest. In this international arena, states have no way other than either defending themselves or attacking their rivals first. A look into history will prove that the American-Vietnam relation was mainly the result of the power movements in the internation al sphere which was mainly bipolar in nature. The America-Vietnam Relation A look into history proves that the American-Vietnam relation can be better understood in the light of neo-realist perspective. The neo-realism, similar to classical realism, argues that all states try to amass power, and that while seeking to increase their own power, they seek to reduce the power of their enemies too. In addition, it is argued in the theory that such states consider other states with power as their enemies. When there is equality of power, peace exists as the players are equal in resources. According neo-realism, the nature of the international system gives birth to power struggles among nations. As Glenn, Howlett, and Poore (2004, 22) state, since there is no world government that controls the movements of national governments, there is total anarchy, and the governments do everything they can to remain secure; hence, when there is a perceived threat to their sovereignty, states either att ack first hand or defend themselves using any possible means they have access to. Admittedly, a look into the America-Vietnam relations will prove that the American intervention in Vietnam was the result of the international power relations that existed at that time, and at that point of time, US had no other option other than the military action. Admittedly, the American interest in the Far East is as old as the National

The House of the Baskervilles Gothic Elements

The House of the Baskervilles Gothic Elements The setting in a novel is important because it helps to create a sense of atmosphere. The atmosphere in The Hound of the Baskervilles conforms to the conventions of a detective story which has to have a mysterious and scary feel in order to build up tension or suspense which intrigues and excites the reader. Creating an effective atmosphere within the three main settings in the novel, which include Baker Street, London, Baskerville Hall and the Moor, is necessary to make the story convincing, particularly as Conan Doyle introduces the supernatural element of the curse and the hound. In terms of timing, the novel is initially set in busy Victorian London, with its cars and crowds; however, this is juxtaposed with the moor, which as Watson observes seems wild, melancholy and far from modern life with horses and carts. Indeed he comments on, The melancholy of the moor and the death of an unfortunate pony; the genres within this particular novel are detective and gothic genres, which int eract to create an effective, haunting atmosphere, especially towards the climax of the novel. Time and place are therefore both relevant in the creation of setting and atmosphere. The setting of The Hound of the Baskervilles takes place in the nineteenth century when public hangings were often carried out, especially as Victorian people feared crime; this is one reason why Sherlock Holmes stories became so popular. As a logical, intelligent and intuitive character, Sherlock Holmes would have had great appeal to the audience because he solved many challenging and very cunning crimes. The character Holmes operates fully within the conventions of a detective setting, with the presence of a victim, a crime, a problem, suspect, plot and an alibi. However, at the same time the gothic element of the story is powerful. The Hound of the Baskervilles follows most of the conventions of the gothic genre which include mystery, depression, the supernatural, ancient prophesies, criminals, a damsel in distress and death. The gothic background, with which the Victorian audience would have familiar, is very important in creating a sense of a gloomy, daunting atmosphere. The hound as a supernatural element is used as a device to terrify the reader repeatedly throughout the novel, except of course at the end when the mystery is found to have a logical basis. For this reason I would suggest that the novel is more of a detective story because at the end the Baskerville myth can be easily explained in a scientific way. For example, the vicious hound can be explained by its diet of phosphorus as the detectives comment: Phosphorous, I said, There is no smell which might have interfered with his power of scent. The initial setting takes place in London where Sherlock Holmes and Watsons home is upper class and their lifestyle is sophisticated and glamorous; in the company of Sir Henry and Dr Mortimer, they enjoy a pleasant luncheon after which they retire to a private sitting room in a high quality hotel. This shows the reader that the two men are educated and they have a privileged lifestyle. As they mention the millions of this great city, this sets the scene for the reader that London is a very dense and highly populated area but also rather grand and a centre of civilisation. However, despite this sense of power and control in London, there is also a sense of chaos and an unsettling, unwelcome contrast when there is suddenly a threat, for example the second time Sir Henrys boot is stolen. This sense of threat increases when mysteriously they find one of the missing boots when the hotel room had been carefully inspected beforehand; Sir Henry exclaims; My missing boot! There was certainly no boots in it then. There is the impression that they are being followed, of which Holmes warn Sir Henry Baskerville, the setting in London is effective because it is the place where Holmes and Watson are most comfortable and where they are accustomed to conducting their business affairs; for example: Holmes sat in silence as we drove back to Baker Street, and I knew from his dawn brows and keen face that his mind, like my own, was busy endeavouring to frame some scheme into which all these strange and apparently disconnected episodes could be fitted. The setting in Baker Street is important to create a sense of normality in spite of the mysterious happenings. However, once in the wilderness of the moors, Watson finds that it is more difficult to rationalise and the setting intensifies ones missings. Here we can see that while solving crimes, Sherlock Holmes stays up all night to solve a mystery. We also learn that the relationship between Holmes and Watson is close because they know each others habits. In addition, we also learn that Sherlock Holmes is more independent than Watson. Likewise, in the novel we can interpret that the character, Sherlock Holmes, is intelligent and witty person because he successfully makes predictions: I think, said I, following so far as I could the methods of my companion, that Dr. Mortimer is a successful elderly medical man. This shows the reader that Sherlock Holmes, as an intelligent person and a successful detective in his careerism, is a person whom Watson endeavours to model himself on. We see a comparison between Sherlock Holmes and Watson intelligence because Watson himself makes a good assumption about the thick iron ferulle they indentify: Really, Watson, you excel yourself, said Holmes pushing back his chair and lighting a cigarette. I am bound to say that in all accounts in which you have been so good as to give my own small achievements you have habitually underrated your own abilities. It must be that you are a conductor of light. Some people without possessing genius have a remarkable power of stimulating it. This shows the reader that Holmes is praising Watson because he has made a good hypothesis but later it proves incorrect. This feeling is encapsulated by Holmes quotation, I shall be very glad to have you back safe and sound in Baker Street once more. Thus the Baker Street setting provides the character and the reader a sense of safety which is lost in the moors. On the contrary, Watson then understands that Sherlock Holmess assumption is correct and that his assumption was erroneous: I am afraid, my dear Watson, that most of your conclusions was erroneous. When I said that you stimulated me I meant, to be frank, that in noting your fallacies I was occasionally guided towards the truth. This implies that Watsonss conclusions were wrong and if he had listened to his companion, then he would be guided to the truth. Indeed the moor is described as having a: Grey melancholy hill, with a strange jagged summit, dim and vague in the distance, like some fantastic landscape in a dream. This quotation demonstrates that the setting is very dismal and the use of words melancholy emphasizes the mood of menace, providing a suitable backdrop for a murder novel. The time of year increases the sense of hope passing as: Yellow leaves carpeted the lanes and fluttered. In this description the fluttered leaves pave the way for unpleasantness in Baskerville Hall and could foreshadow the end of the year, and perhaps metaphorically speaking, the end of Sir Henry Baskervilles life given the curse on his family. Watson refers to the grim suggestiveness of the barren waste, the chilling wind and the darkling sky. This sets the scene for something dangerous about to happen and the use of pathetic fallacy prepares the reader for death or a strike of supernatural. Although, the area around the Baskerville Hall is described negatively and the reader will have a grim impression of the area itself: Over the green squares of the fields and the low curve of a wood there rose in the distance a grey, melancholy hill, with a strange jagged summit, dim and vague in the distance, like some fantastic landscape in a dream The use of words, grey and melancholy, creates an effect of the bitter, depressing and sad atmosphere around the Baskerville Hall, leading to a conflict between the human and natural forces. In addition, the use of juxtaposition is effective because, the green squares of the fields sounds pleasant but the view detenorates with the jagged summit, is described as, melancholy, grey and vague. There is therefore a sharp contrast between the settings the moor and London which portrays as being very civilised and pleasant. Conan Doyle portrays Dartmoor as cold and uninviting by contrasting it with the green fields: The beautiful green fields with thick hedges were behind us, and were now on the cold, open moor. This quotation shows the reader that the Dartmoor is a dangerous and mysterious area and the atmosphere in the area is progressively tense and quite dramatic. In addition the moor is described again in a sinister way; this adds to the negative effect: Everything was grey, hard and wild. Huge rough stones stood on the hard ground. The tops of the hill stood sharply like cruel teeth against the sky. This demonstrates that the moor has a very tense atmosphere and the use of similes, the hilltops appearing sharply like cruel teeth, empathises the vicious and evil side of the moor; it also suggests that perhaps, Sir Henry may die due to the hounds vicious teeth. Similarly, the author describes the noises associated with the moor in great detail to create a sense of tension: A long, low moan, indescribably sad, swept over the moor. It filled the whole air, and yet it was impossible to say whence it came. From a dull murmur it swelled into a deep roar, and then sank back into a melancholy, throbbing murmur once again. This shows the reader that the atmosphere around Baskerville Hall is grim and tense; the effect of this is to provide a build up in which murder will take place and make the reader feel scared and intrigued. Sir Henry, the heir to Baskerville Hall, tries to be positive about his inherited property and lights it up: Ill have a row of electric lamps up here inside of six months, and you wont know it again, with a thousand candlepower Swan and Edison right here in front of the hall door, Nonetheless, the sinister setting tends to prevail. However, for once, the hall is portrayed positively rather than being sad and dark. Baskerville Hall is usually described in an oppressive light: A dull light shone through the heavy windows. Black smoke was coming from one of the high chimneys of the main buildings. Arthur Conan Doyle uses the words heavy and black to give the reader an impression that the hall is a place where light or goodness is trapped. When the heir to the Baskerville arrives in Baskerville Hall, he is described as being very eager: à ¢Ã¢â€š ¬Ã‚ ¦Baskerville gave an exclamation of delight, looking eagerly about him and asking countless questions. This use of words delight and eagerly shows the reader that the Sir Henry Baskerville is very enthusiastic to enter Baskerville Hall but it proves to be miserable dwelling. The description of the hall itself is described as mute and sinister since Conan Doyle displays a vicious use of imagery: a dull light shone through heavy mullioned windows The use of the word, mullioned evokes that the light is being imposed by the dullness of the windows. The author Conan Doyle uses a red herring to enhance the gothic tension, an example of this is the butler Barrymore who is described as having a, square black beard and pale distinguished, this refers to the mysterious follower which follows Sir Henry Baskerville. This alerts the reader and the effect of this is that the two detectives Holmes and Watson might in a danger and also the amount of safetyness in the moor is limited and requires courage and braveness to fight against them. When the hound strikes at the Baskerville Hall for the first time, the description of the hound is striking: The huge, black, burning hound ran quickly and silently after Sir Henry. The representation of the hound is very effective in the quotation as the moor itself is surrounded by wilderness; there is conflict between nature and humans, even the trees that are planted by humans are stunted. The idea demonstrates to the reader that nature and humans never work together. The dwellings of the moor are similarly described pessimistic and negative by Sir Arthur Conan Doyle as it says: A bleak Morse land house. The use of the words, bleak emphasizes the desolate and isolation within the moor however, it shows that the moor has few habitants. In conclusion, I believe that the main intention of Sir Arthur Conan Doyle when he wrote the story was to involve the readers of the modern world in a potentially supernatural mystery. It appears to me that he was quite successful in creating a believable story; I almost believed that the hounds were supernatural. I think the idea of serialization in the Victorian times would have been a good idea because it would have helped to add tension. I think the author was successful in creating his story because his character, Sherlock Holmes, was a famous and popular character and still popular in modern times. Even though Sherlock was a fictional character, many Victorians and readers today would find a famous, intuitive character like Sherlock Holmes engrossing.

The Marxist Formula in Emechetas The Joys of Motherhood Essay

The Marxist Formula in Emecheta's The Joys of Motherhood "Marx states that we are truly free only when '[people] place themselves in a position to control their own historical destiny'"(Slaughter 25). Britain's imperial colonization of Africa triggered vast change within the tribal civilizations thriving on the continent prior to European occupation. For the Africans, these changes altered every level of their culture: language, religion, as well as ancient tribal customs. But one of the most devastating aspects of the British colonization in Africa was the European economic system: capitalism. Capitalism left many Africans reeling from its destructive impact on tribal economies. Nowhere is this more evident than in The Joys of Motherhood, Buchi Emecheta's tale of the British occupation of Nigeria in the 1930s and 1940s. Emecheta's skillfully constructed story uses various literary devices to develop empathy for her characters suffering at the hands of the English. However, underlying these literary techniques -- and boosting the storyà ­s political objectives -- exists a Marxist economic analysis of the colonial system. Emecheta's Marxist examination provides an outline f or illustrating how imperialistic capitalism alienated Africans from their culture, and from one another, causing irreparable damage to the social fabric of Nigeria. The Marxist argument in The Joys of Motherhood demonstrates how the root of the characters' downfall is the socioeconomic shift from the tribal economic paradigm to the exploitative, capitalist system used by the British. However, Emecheta also criticizes her tribal culture's oppressive hierarchy, illustrating the Ibo treatment of slaves and of women. So although European colonialism... ...Marx and the Sources of Critical Theory. New Jersey: Rowman and Littlefield, 1981. Jameson, Fredric. Marxism and Form: Twentieth-Century Dialectical Theories of Literature. 2nd ed. Princeton: Princeton UP, 1974. Magubane, Bernard, and Nzongola-Ntalaja, eds. Proletarianization and Class Struggle in Africa. Contemporary Marxism Series. San Francisco: Synthesis, 1982. Richter, David. The Critical Tradition: Classic and Contemporary Trends. 2nd ed. Boston: Bedford, 1998. Selden, Raman, and Peter Widdowson. A Reader's Guide to Contemporary Literary Theory. 3rd ed. Lexington: UP of Kentucky, 1993. Slaughter, Cliff. Marxism, Ideology and Literature. London: Macmillan, 1980. Tyson, Lois. Critical Theory Today: A User-Friendly Guide. New York: Garland, 1999. Wallerstein, Immanuel. Africa: The Politics of Independence. New York: Vintage, 1961.

A Movie Review

This film has a compelling story that has various characters that come from different races and background whose lives are intertwined with each other and set in the city of Los Angeles.It shows the racial disrespect and contempt in the city as well as the drug culture. It is a contemporary film that characterizes a group of racially diverse individuals where one will see whites, blacks, Asians and Hispanics. Each character is portrayed in different racial discrimination situations as an offender at one point in the story and a victim in another.A movie so full of strong racist language and intense confrontations where everyone seems angry and scared of being blatantly discriminated because of their color, yet at the same time each has their own narrow-mindedness that moves them to do the same.The utterances of uncouth words were seemingly done recklessly, inconsiderately or deliberately which somehow leads to violence and crimes.   Anyone, in whichever part of the world, who will watch this movie, can somehow relate to at least one character wherein one shares the same fears, hopes and at times feels impelled to retaliate when pushed to a corner.In one scene, the character named Ria, the Latina detective, had a vehicular mishap with an Asian woman (who mispronounced the word brake as blake) whom she told sarcastically, â€Å"†¦you don’t see my blake lights. See, I stop when I see a long line of cars stopped in front of me. Maybe you see over the steering wheel, you’ll blake too†.   That coming from Ria’s mouth who was also racially discriminated by his own black boyfriend.Several movie reviews has rated this movie with four stars or more.   These movie reviews influence the in some ways help in the success or the failure of a particular movie.   It aids the moviegoers decide whether it is worthy of our time and money to watch or not.   There are reviews that are either made objectively and subjectively.According to Am ber Deggans, who writes for the reel reviews, watching the film is like watching a documentary. The rawness of the emotions of the characters touches us deeply.The portrayal of the abusive and racist cop named Officer John Ryan impels us to hate him for his attitude towards the black community yet seeing him comforting his sick father is so contradictory which just shows us that there is always a good side to people. Film makers usually do their utmost to reach the audience and impart to them that there is a need to stop the anger among us but not many were successful in doing this except for this movie.The characterization of each role was ultimately conveyed to the audience.   The performance of the actors was exceptionally done resulting for the film’s message to be thoroughly communicated. Scenes were sometimes so poignant that it becomes hard for the viewer not to be moved especially if at some point in our lives, we may have encountered a relatively similar if not the exact situation as shown in the movie.  Roger Ebert, who is a Pulitzer Prize-winning American film critic and screen writer rated this movie with four stars. As conclusion to his review, Ebert mentioned, â€Å"I don't expect â€Å"Crash† to work any miracles, but I believe anyone seeing it is likely to be moved to have a little more sympathy for people not like themselves. The movie contains hurt, coldness and cruelty, but is it without hope? Not at all.†Some scenes from this movie give us surprisingly unexpected but realistic glimpses of certain inequities that real people also come across. For a movie that didn’t have ample budget for its production, parts of the movie were quite represented realistically and naturally. Crash strongly depicts a reality that none of us can refute and forces us to face the truth, that each of us carry our own prejudice regardless of which race we belong to.   The social impact of this movie would hopefully lead to a realiza tion of a racist-free community.WORKS CITEDCrash. Dir. Paul Haggis. Perfs. Sandra Bullock, Don Cheadle, Matt Dillon, Jennifer Esposito,Brendan Fraser, Thandie Newton, Terence Howard, Ryan Philippe. DVD. Lions Gate Production. 2005.Deggans, Amber. â€Å"MovieReview†. Frank’s Reel Reviews. 2005.4 December 2007.

Social and Psychological Aspects of Drug Abuse Essays

Social and Psychological Aspects of Drug Abuse Essays Social and Psychological Aspects of Drug Abuse Essay Social and Psychological Aspects of Drug Abuse Essay Our society lived in a time where economic development, scientific and technological advancement dominates the different social sectors resulting to a paradigm shift of family concepts, health related issues, social menace, and deterioration of the basic unit of society- the family. The opening of borders for free trade and scientific and technological advancements’ exploitation of family foundations’ erosion are the factors that affect the rise of drug abuse. The Drug Abuse’s two fold aspects: sociological and psychological. Family’s stabilitybasic unit of society, environment and expectations are values important to children- as they shape attitudes, values and their behaviors in their relationship to their peers and to society as stressors. If families fail to shape these values; children will be influenced by his peers or society that led to alcohol or drug abuse. In 1977, The National Institute of Drug Abuse (NIDA) revealed that several studies showed abnormal EEG’s results as well as psychological tests among drug users suggesting a poor memory and concentration, underdeveloped motor skills and disorientation. Also, in Press Done (1967 in NIDA’s Research Monograph 15, 1977) a third of their subjects who are drug users had the propensity to commit a crime because of serious judgment deficit they posses at the time and at the same time the misperception on what is real. Finally, the government should use its resources in helping those citizens who are already hooked to drug use by providing funds for rehabilitation and re-introduction of these people in the mainstream of society. Our society lived in a time where economic development, scientific advancement and technological superiority dominates its different sectors resulting to paradigm shift of family concepts, health related issues, social menace, and deterioration of its basic unit- the family. New development and new technologies bombards family in greater degree that its basic foundations are already eroded before it can respond. The opening of borders for free trade and scientific and technological advancements’ exploitation as well as the family foundations’ erosion is affecting the rise of drug abuse in our midst. The growing numbers of drug users if left unchecked may bring many governmental problems relating to health and sociological stability, a hindrance for having a vibrant and strong economy. Government cannot just simply ignore its effects while it erodes its socio-economic fundamentals as well as its decay if its people which is all important for having a stable state is ignored. Marsha Lillie-Blanton (1998) in a report for US Congress defined drug abuse as â€Å"the level of pattern of drug consumption and the severity and persistence of resulting functional problems.† It is when a person commits legal or an even interpersonal infraction in society, that a person is tested for drug use. Lillie-Blanton’s (1998) report states that scientific community are in agreement regarding the chemical as well as physical changes in brain as a result of drug abuse and at the same time identifying the scope of addiction’s physiological make-up including substantial behavioral and psychological aspects. Drug Abuse’s Sociological and Psychological Aspect Drug Abuse has two fold aspects: sociological and psychological. These two aspects interplay with each other affecting society in a wide range as well as changing lives across sociological spectrum. Sociology is the study of society and human social behavior while psychology is the study of mental process and behavior. By knowing these two aspects, we will be able to respond appropriately to its ill effects and at the same time institute corrective measures within and outside government and improve family relations as well as its foundations. Sociology. A fast sociological change that affects society we had is a great challenge to the influence and a stable family. As a source of strength, support and nurturance, the family owed its continued generational stability for community and culture. In a paper written by the United Nations International Drug Control Programme (UNDCP) entitled â€Å"The Social Impact of Drug Abuse† for the World Summit for Social Development, which was held at Copenhagen, Denmark in March 1995, gave four conceptual views of family and the understanding of these views will give us a society with a solid foundation in assessing the ill effects of drug abuse to society as a whole. The four family views are: 1) by protecting and sustaining its strong or weak members through stress or diseases while at the same time protecting its young and weak members; 2) tension, problems, and diseases found in the family strongly affect members influence of the   weaker members; 3) family as an institution that interact with social and community groups that includes peer groups, schools, fellow workers and bosses and religious groups; and 4) family as an â€Å"important point of intervention a natural organizational unit for transferring and building social and community values.† The socio-economic and technological fields’ rapid change resulted to the weakening of family values and foundations as an institution. Family stability, environment and expectations are values that important to children- for they shape attitudes, and behaviors in their relationship to their peers and the society as society stressors. If families fail to shape these values; children will be influenced by their peers or the society in that more often than not led to alcohol or drug abuse. In 1973, Kandel’s works states that peers influence the â€Å"use of marijuana than in any other activity or attitude.† This is the truth, for adult or youth’s peers greatly influence them compared to parents’ attitude; and this peer pressures influenced in greater degree drug abuse when parents abandoned their supervisory roles. As pointed out by UNDCP’s position paper, it is when parents â€Å"exercising traditional family roles [that they] may be able to limit the influence of peer groups on [their] childrens attitudes towards drug use and therefore have a crucial influence on childrens behaviour.† Traumatic divorce, autocratic type of discipline, communication gap, depressed family members, and parent use of drugs all led to an individual who will find solutions in the fold of illegal drugs or alcohol. Psychological. In 1977, The National Institute of Drug Abuse (NIDA) revealed that several studies showed abnormal EEG’s results as well as psychological test, among drug users which suggests an impaired memory and concentration, poor motor skills and disorientation to those people who are under the grip of drug abuse. In UNDCP’s report, states that both alcohol and drug users exhibited psychiatric symptoms like depression. As to depth and extent of such depression, the said position paper failed to reveal; thus, just by thinking of it one will chill with the possibilities. It was also revealed that â€Å"dysfunctional drug or alcohol use† is an offshoot to an already present emotional illness; and more often than not clinical assessment will reveal   a dual diagnosis users, or the presence of more than two clinical conditions in an individual. Multiple problems in the family are also very common. Though addictive personality’s has no scientific bearing, its recognition is easy for â€Å"troubled persons-often exhibiting multiple symptoms-are easily recognized by expert and layman alike. Drug Abuse and Crime.   National Institute of Drug Abuse’s (NIDA) Research Monograph proffered evidence that shows the relationship between drug abuse and its victims with that of the commission of the crime for they show antisocial behaviors. In Cohen (1975 in NIDA’s Research Monograph 15, 1977) pointed out that these drug users had the diminished â€Å"behavioral capabilities long before motor activity is diminished. Also, in Press Done (1967 in NIDA’s Research Monograph 15, 1977) that a third of their subjects who are drug users had the propensity to commit a crime because of serious judgment deficit they posses at the time and at the same time a defect of perception on what is real. These above research findings are back up by Simon De Bruxelles’s report entitled â€Å"Out on the streets, drugs span the divide in a city of rich and poor† appearing on www.timesonline.co.uk. According to his report the Clifton’s suburbs had â€Å"8,000 ‘problematic’ addicts in Bristol and an estimated 25,000 other recreational and social users. Drugs affect every level of society in the city, from those whose cars are broken into to feed a habit to the people who find themselves living next to a crack house.† Conclusions The sociological and psychological aspect of drug abuse opened our eyes to the reality that this problem has deeper roots. These roots more often than not are not far but actually very near to us. Society through government should endeavor to build a strong and dynamic family foundation for it to be diminish if not totally eradicates the ill-effects of drug abuse. To fail in this challenge, the basic unit of society- the familywill have a poor foundation resulting to the rising criminal activities affecting peace and development of a country. Finally, the government should use its resources in helping those citizens who are already hooked to drug use by providing funds for rehabilitation and re-introduction of these people in the mainstream of society.

Social Psychology and Symbolism essays

Social Psychology and Symbolism essays Social psychology according to Gordon Allport is the attempt to understand and explain how the thought, feeling, and behavior of individuals are influenced by the actual imagined or implied presence of others.(Allport as cited in Hewitt 2000;3) Sociologists are concerned with social psychology in how organized social life is possible, how it works and how it evolves over time. Whereas psychologists are focused on how individuals learn and what they learn, sociologists are concerned with socialization and how groups and organizations adapt to the environment as well as how environments adapt to groups and organizations. In a sense, how we create society and how society creates us. The sociological aspect of social psychology focuses on what transpires between people rather then within people. Symbolic interaction focuses on how meaning emerges from interaction. We gain meaning by how we act and the purpose of that action. In order to act or react in regard to an action, we have to first interpret that action. So without our interpretation of an action, an action has no meaning. Social acts depend On September 11, 2001, terrorists attacked the United States by flying two planes into the World Trade Center in New York and another plane into the Pentagon in Washington, D.C. . Inhumane action disrupted our world as we knew it. This action not only took thousands of innocent lives, but also affected our everyday daily routine. All air travel ceased, thousands were left stranded, the city shut down as even the stock market closed. The United States was left in shock and disbelief. The world which we knew as safe was Why did the terrorists choose the buildings which they did? They chose buildings that represent certain things to our society. T ...

Defenders; Prospectors; Analyzers; and, Reactors Essay

Defenders; Prospectors; Analyzers; and, Reactors - Essay Example Unequivocally, GM is a prospector as it has adopted a proactive approach in the industry. It focuses heavily on R&D function to create premium quality, authentic, reliable and safe want-satisfying automobiles (MSN report, 2010). GM’s strategy and approach is absolutely correct because of cutthroat competition among corporations such as Ford, Toyota, Honda, Nissan, BMW, Fiat, Daimler, VW etc in the global automobile industry. The intense competition among producers increases rivalry; therefore, each company focuses heavily on technological development, adaptability, value-addition, brand recognition and product differentiation to grab maximum market share. Hence, GM has to continue its marketing approach to ensure business growth and sustainability in future. The bargaining power of suppliers (raw material providers, machinery, spare parts etc) is medium because of recent improvements in global economy. The automobile demand is stronger in 2010 compared to extremely low demand in 2009. GM successfully posted profits in first two quarters, which has also improved suppliers bargaining power. The world has still not completely come out of recession; therefore, the threat of new entrants and investors is low. Also, this is an oligopolistic industry dominated by well-established giants with colossal financial, technological, human resources and managerial expertise. In addition, there are various barriers to entry such as huge investments, registration, licensing and advertising budgets etc., which reduce this threat. Chances of rivalry among competitors, in the form of price-wars, introduction of new products and after sales services, are very high because of oligopolistic nature as it corporation seeks to increase its market share. General Motors and its renowned global competitors would continue focusing on innovation, product and market development, quality maintenance and improvement, fuel-efficiency, differentiation, advertising

Common law and Equity Essay Example | Topics and Well Written Essays - 1000 words

Common law and Equity - Essay Example Equity is no part of the law, but a moral virtue which qualifies, moderates and reforms the rigour, hardness and edge of the law and is a universal truth. It also assists the law where it is defective and weak in the constitution. It refers to a particular set of remedies and related procedures. The role of the office of equity is to support and protect the common law from shifts and crafty devices against the justice of the law. Equity neither destroys nor creates the law but assist it. Equity is a means of preventing any unfairness which might otherwise result from rigid application of formal legal rules (Hudson, 2005, p.14,). Equity supplemented and remedied the deficiencies in the common law. The main remedy at common law is damages. Equity offers remedies other than damages such as the injunction and specific performance (Gubby, 2004, p.37). Equity will not suffer a wrong to be without a remedy, and thus equity establishes its core jurisdiction to ensure that a claimant will be entitled to acquire some redress for a wrong done to him or her or to protect some right in property (Hudson, 2004, p.9). The fundamental similarity between common law and equity is that... s a moral character to the common law and may be used synonymously with common law for the simple reason that what is legal is necessarily moral (Hamilton, Jaren, Pound, 1999, p.91). Except for different mode of administering justice in each court, it is law and reason which governs both equity and common court. Both equity and common law are 'damages'. 'Damages' at common law means a monetary response to a breach of duty. That breach of duty might be a breach of contract or it might be tort. This approach nullifies a prevalent view that 'damages' are synonymous to compensation. In common law, non compensatory monetary awards for wrongs that are acknowledged to be forms of damages namely exemplary damages, restitutionary damages and disgorgement damages. All these forms of damages have counterparts in equity. Awards of equitable compensation or 'accounts of profits', which responds to wrongs in equity, are actually different forms of damages. With the recognition that the former are simply equity's 'compensatory damages' and the later are equity's 'disgorgement damages', an understanding of rules of causation and remoteness in equity can be developed in comparison to common law counterparts. Although different sets of rules apply for different wrongs and different conducts, the nature of law is always relevant for both common law and equity. For example, the wrong of fraudulent representation in equity is identical to the tort of deceit and for that matter the same test of remoteness should apply and comparison is helpful (Robertson, 2004, p.32). Differences In case of common law, remedy is granted to a claimant who could establish a case at law, usually in proof of certain formalities and pleading a specified form of action. A common law is fairly inflexible in

Trade Mark Case Study Example | Topics and Well Written Essays - 5000 words

Trade Mark - Case Study Example Second life. This scenario discusses whether the following trademark owned by Georgio currently registered as a Class 15 trademark for the past decade can be protected from infringement and potentially "passing off" by Donald and Bernard and /or Trade Mark Infringement under section 10 of the Trade Marks Act 1994. It is stated in the question that Georgio has traded under this trademark as world renowned producer of the finest musical instruments in the world and is currently a favourite brand with the high and mighty of tinsel town and it is also stated that his trademark is used to convey luxury. Therefore the question has been divided into two scenarios: A&B. I have been asked to advise Georgio as to the likelihood of the actions of Barnard being construed under the law as trademark infringement as he has launched an advertising campaign on billboards aiming to sell expensive chocolate by depicting a 'Georgio' piano dripping with liquid chocolate and in which the logo is clearly visible.The Question would also like me to consider the legalities of such a scenario in the virtual world like second life. In this part of the question I have been ... The theoretical premise of Property rights and trademarks An understanding of the philosophical premises behind Property rights are necessary in the understanding of the tug of war between the owners and the users of intangible information.1 Legal Commentators have often expressed their doubts as to whether these rights are actually rights or privileges as Machlup and Penrose have noted:2 " ... those who started to use the word property in connection with inventions had a very definite purpose in mind they wanted to substitute a word with a respectable connotation, 'property', for a word that had an unpleasant ring, 'privilege'." Intellectual property as a "property" thus is an intangible category of property with boundaries that are not always clear cut and which must be actively defended by the holder against infringements. 3 Tangible property is however visible and documented, and the boundaries are more easily given than for intellectual property.4The law has developed to protect a person who holds certain intellectual property will be able to defend this property only if he/she is granted a particular right over this property. For example in relation to patents the rights are defined by the patent authorities based on what is defined in the patent claims.Like other property (tangible) one has to pay certain fees in order to have their "intellectual" property claim examined and determined and also of continuance fees paid.5 The concept of property rights thus stems from the ideas of John Locke.6Furthermore the notions of property rights developed in the 18th century as one of the core civil rights parallel to-and mutually reinforcing-the right to liberty.7However, most

Luxury Brands Insights Essay Example for Free

Luxury Brands Insights Essay Over years, India’s tryst with luxury brands has changed gears. With high disposable incomes and a penchant for all things luxury amongst affluent Indians on the rise, the country is emerging as the next stopover for global luxury brands such as Gucci, Christian Dior and Versace. However, we must realize that Luxury marketing is a whole new ball-game altogether, both from the perspective of the marketer as well as the luxury consumer. It therefore becomes important to view it both in relation and isolation from the ‘regular’ goods marketing. To achieve the above objective, we would first look at how luxury goods are different from regular goods and then go on to explore some facets and trends of the luxury goods as well as their market and consumers. This analysis would finally sum up into a SWOT analysis of the luxury goods segment, thereby helping in obtaining a bird’s eye view of the exercise at hand. Considering that the luxury concept has shifted to the ‘new’ meaning, we would further delve into that aspect to understand the drivers for luxury brands presently, as well in the time to come. This is followed by a luxury potential determination of the Indian market both in terms of quantitative growth factors as well as qualitative initiatives. INDEX Abstract5 Objectives Sub Objectives6 Research Design6 Getting To Know Luxury8 Difference Between Regular Luxury Goods10 Luxury In India14 Qualitative Insights15 Quantitative Insights16 The Affluent Indian: Profiling The Indian Luxury Consumers17 Classification Of The Indian Luxury Consumer21 4p Trends24 Consumer Trends29 Strategies For Luxury Marketing In India57 Moving Forward66 References69 Annexure70. â€Å"Why do I need to know how the watch market is doing? I’m in the business of luxury† Partick Heiniger, CEO, Rolex GETTING TO KNOW LUXURY Luxury brands have often been associated with the core competences of creativity, exclusivity, craftsmanship, precision, high quality, innovation and premium pricing. These product attributes give the consumers the satisfaction of not only owning expensive items but the extra-added psychological benefits like esteem, prestige and a sense of a high status that reminds them and others that they belong to an exclusive group of only a select few, who can afford these pricey items. The luxury sector targets its products and services at consumers on the top-end of the wealth spectrum. These self-selected elite are more or less price insensitive and choose to spend their time and money on objects that are plainly opulence rather than necessities. For these reasons, luxury and prestige brands have for centuries commanded an unwavering and often illogical customer loyalty. Luxury, derived from the Latin word luxus, means indulgence of the senses, regardless of cost. Luxury brands are brands whose ratio of functional utility to price is low while that of intangible utility to price is high. Such brands share characteristics like consistent premium quality, a heritage of craftsmanship, a recognisable style or design, a limited production run of any item to ensure exclusivity, an element of uniqueness and an ability to keep coming up with new designs when the category is fashion-intensive. THE market for luxury brands in our country has expanded in recent times. With income levels going up, customers prepared to buy such brands are growing in numbers. According to an NCAER Household Income Survey, in 2001-02, there were 20,000 families in India with annual incomes of more than Rs 1 crore. By 2005, that number increased to almost 53,000. By 2010, India will have some 1, 40,000 crorepatis. Retail management company KSA Technopak estimates the market for luxury and high-end clothing in India at Rs 1,000 crore and for accessories at another Rs 1,000 crore. CHARACTERISTICS OF THE LUXURY INDUSTRY 1. Luxury is a product category in itself: This can be best explained by the fact that both an expensive watch and an artwork can be considered to be luxury items. Therefore, all luxury marketers are not just competing in their ‘technically defined’ product categories (like manufacturers of refrigerators compete amongst themselves) but for the wallet share of luxury goods in total. 2. The meaning of luxury had changed Luxury has moved from its ‘old’ meaning of ownership that is also known as conspicuous consumption Conspicuous consumption is a term used to describe the lavish spending on goods and services that are acquired mainly for the purpose of displaying income or wealth rather than to satisfy a real need of the consumer. In the mind of a conspicuous consumer, such display serves as a means of attaining or maintaining social status. Invidious consumption, a necessary corollary, is the term applied to consumption of goods and services for the deliberate purpose of inspiring envy in others has now changed its objects to the ‘new’ meaning of the experience / fulfilment derived from possessing a certain object. 3. Aura is more important than exclusivity Exclusivity is something that cannot be ensured to a great extent and neither is it the prime requirement of a luxury consumer. The consumer bases his decisions on the relevance of the aura of the brand to his fulfilment or actualization needs. 4. Trading up A mass of wealthy people have emerged the world over, give rise to a large section of consumers who are now moving to luxury / premium brands, thereby creating greater business opportunity for luxury marketers. 5. Trading down Today, fashion brands are giving luxury brands competition because of marketing mix and branding strategies, which make it acceptable to pair these two brands. This is something that was not practiced before. eg. Wearing an Armani shirt with a pair of GAP jeans 6. Emergence of luxury brands. Sea of luxury brands have emerged giving a wide choice to consumers, in all segments of luxury goods. 7. Factors at play In luxury marketing there is a subtle interplay between three factors that most strongly influence the luxury consumer to buy: product brand; dealer or store’s brand or service providers’ reputation; and price/value relationship 8. Customer loyalty is more important that brand awareness Rather than focus on measuring the brand awareness of a luxury company, measuring customer loyalty is far more significant a metric regarding the success or failure of corporate strategy to connect with the luxury consumer. CONSUMER PERSPECTIVES TOWARDS LUXURY Consumers can be segregated in 3 groups according to what luxury means to them: Luxury is Functional – these consumers tend to buy luxury products for their superior functionality and quality. Consumers in this segment, the largest of the three, tend to be older and wealthier and are willing to spend more money to buy things that will last and have enduring value. They buy a wide array of luxury goods, from artwork to vacations, and conduct extensive pre-purchase research, making logical decisions rather than emotional or impulsive. Messages that highlight product quality and are information-intensive are powerful with this group. Luxury is Reward – these consumers tend to be younger than the first group but older than the third. They use luxury goods as a status symbol to say â€Å"I’ve made it! † They are motivated by their desire to be successful and demonstrate this to others. Luxury brands that have widespread recognition are popular, however they don’t wish to appear lavish or hedonistic in their appearance. They want to purchase â€Å"smart† luxury that demonstrates importance while not leaving them open to criticism. Marketing messages that communicate acceptable exclusivity resonate with this group. Luxury is Indulgence – this group is the smallest of the three and tends to include younger consumers and slightly more males than the other two groups. Their purpose for luxury goods is to lavish themselves in self-indulgence. They are willing to pay a premium for goods that express their individuality and make others take notice and are not overly concerned with product longevity or possible criticism. They enjoy luxury for the way it makes them feel; therefore they have a more emotional approach to purchases. They respond well to messages that highlight the unique and emotional qualities of a product. DIFFERENCE BETWEEN REGULAR LUXURY GOODS Luxury has never been something easy to define, yet this mystery concept is something highly desired by one and all alike. We look at delving deeper into this mystery and aura of luxury goods by way of comparing them against ‘regular goods’ as well as highlighting the characteristics of the luxury industry. Strategies for Luxury Marketing in India There are conventional foundations for ensuring success of a brand and they are listed below in brief: 1. The brand must be â€Å"expansive† Which means it should be full of innovation opportunities for the marketer and in terms of satisfying the divergent needs of the luxury consumer 2. The brand must tell a story It is this story, of either heritage or performance or other aspects that goes on to build the aura of a brand over time. The story always accentuates the identity of the brand. 3. The brand must be relevant to the consumers’ needs Depending upon the mindset of the luxury class, it is imperative for a brand to satisfy those needs, whether they are for recognition or functional use etc. 4. The brand must align with consumers’ values A brand that does not concur with the basic values of a consumer’s society has a small chance of succeeding because luxury items are forms of expression or identification for a luxury consumer. This makes it difficult for the consumer to adopt the brand in such cases. 5. The brand must perform Irrespective of which category the brand belongs to, a performance assurance is a must for the brand if it wishes to be in the evoked set of luxury consumers, considering the price being paid for luxury. INDUSTRY OVERVIEW. In the past, brands like Liz Claiborne and Pierre Cardin tested Indian waters but made a hasty retreat following poor customer response. This led to a general perception that India is still not ready for luxury brands. But now that impression is changing. Many leading global luxury brand marketers have started taking our market seriously. Luxury goods marketing is a different ball game as the type of customers involved fall in a different class altogether. These customers are influenced more by glamour and style and want to stand out in a crowd. They do not bat an eyelid whey they buy a Vuitton bag costing Rs 50,000 or a Mont Blanc diamond-encrusted pen for Rs 50 lakh, Ermenegildo Zegnas top-of the-line, custom-tailored suit costing Rs 6 lakh or a mid-range Louis Vuitton briefcase priced Rs 1. 27 lakh. As these figures suggest, luxury brands are prestige products characterised by high-involvement decision-making that is strongly related to the persons self-concept. Sensory gratification and social approval are the primary factors in selecting a prestige product. Cutting prices or giving discounts can be detrimental in case of luxury brands. A higher price implies a higher level of quality and also suggests a certain degree of prestige. Similarly, distribution should be restricted. Status-sensitive consumers may reject a particular product if the feeling of exclusivity goes away. Managing luxury brands is as much an art as a science. The challenge is to create a demand for something which is not really needed. After all, it looks crazy to spend Rs 50,000 on a handbag or Rs1,27,000 on a briefcase. Creativity plays a key role in creating such a premium image. Many luxury brands achieve legitimacy and fashion authority as a result of the creative talent of their design teams who respect the brand heritage and yet continuously reinvent it. MARKET SIZE AND INDUSTRY GROWTH RATE With the European and American markets reaching a saturation point, leading players are now concentrating on the BRIC countries and the action is expected to shift to India, being the fastest growing luxury market, growing at 25%. , and is expected to maintain these rates for the next 10 years. The Indian Luxury Market is estimated to be to be USD 4. 35 billion and this forms only 2% of the global share. The growth of luxury markets is on the basis of GDP per-capita growth and the High Networth Individuals (HNI’s) in a country. India will be the second largest economy by 2040. Factors like Consumer Attitudes, Real Estate, Regulatory Environment and Ecosystem are important for the growth of luxury market and these are improving in the country. India has 83,000 millionaires and every year 16,000 more are getting added to this. The main trigger behind Indians indulging in luxury is to flaunt status, and the consumers here are becoming aware of leading global brands in the space, but tend to be extremely value conscious. There is a sizeable population engaging in outbound travel and getting exposure to global luxury market. The Indian consumer wants not just to be pampered, but entertained, excited and Inspired by Luxury brands and hence global players will have to look at innovative methods of reaching and engaging customers to succeed in the Indian market. With India emerging as one of the important players in the Luxury Space, the rich and famous across the globe are interested in exploring Indian Luxury products. Also, because of the availability of high disposable income Indians have developed an appetite to live a lavish lifestyle. India is being looked upon by the entire world as an emerging market and a potential Global hub. Hence, considering the potential of the Country many big brands from across the Globe either have set up their base here or are planning to do the same. GDP CONTRIBUTION The Gross Domestic Product or GDP is the indicator of the performance of an economy. According to the estimates of 2008, Indias GDP is $1. 209 trillion and this is slated to make improvement in the coming times. It is estimated that Indias GDP will grow by 6. 5% in the year 2009. In 2008 the countrys GDP was 9%; the slowdown that has been witnessed this year in the estimates is largely due to the slowdown witnessed by the agriculture and the industrial sectors. A look at the India GDP composition sector wise throws up some interesting figures. The agriculture sector contributed 17. 2%; industry contributed 29. 1% while the service sector had a contribution of 52. 7% according to 2008 estimates. FDI LIMITS AN INTERESTING FACT!!! What is the size of US Luxury Market? A) A third of India’s GDP B) Half of India’s GDP C) Equal to India’s GDP D) More than double India’s GDP ANS: D) More than double India’s GDP. While India will certainly not match the US, Japan or China in terms of its domestic market size for luxury goods and services for decades to come, its influence on global luxury business will steadily increase in the coming years. The reasons are many and mostly historical. Unlike Japan or China, India has a history and a tradition of luxury for millennia. It has an influence on textiles and handwork on them, on gems and their setting in jewellery, in food (including ingredients and spices), on natural skin and body care, on fragrances and cosmetics, and even furniture, furnishings, and objects d’art. For centuries, India’s nobility and the wealthy have been used to â€Å"commission† and patron works of luxury and extraordinary human skill. LUXURY MARKET SECTORS SECTORS| KEY PLAYERS| MARKET SHARE %| Jewellery| | 27| Clothing| | 16| Digital Accessories| | 13| Time Wear| | 8| Cosmetics Skin Care| | 8| Foot Ware| | 6| Wine Liquor| | 6| Accessories| | 6| Fragrances| | 4| Crystal Wear| | 2| Others| | 4| The Key Player Analysis The following table summarizes the marketing mix adopted by the 4 leading luxury brands. In order to arrive at successful strategies to market luxury in India, it is pertinent to look at the marketing strategies instituted by the existing luxury players in India. Product| Price| Place| Promotion| Valentino offers a limited assortment due to the nascent demand of gowns in India. This is attributed to Indian women’s preference of sarees over gowns. Because of this trend, Valentino has launched â€Å"saree inspired gowns† in their latest collection. Valentino has also included a few sarees (worn by Elizabeth Hurley) in its trademark red in their collection. | Valentino claims to charge prices same as their western counterparts. | Opened its first store in August ’06 at Delhi’s Shangri La hotel. it is currently looking for space to open a standalone store each in bangalore, Mumbai surprisingly, Ludhiana. Has no plans of opening a store in a luxury mall due to a fear of dilution of identity. The brand owns numerous stores in China. | The brand has little promotional presence. In the west it relies on red carpet events fashion shows to promote its gowns. However due to lack of such events in India, it uses little print advertisements from abroad in India. They predominantly feature Hollywood actresses models. | Product| Price| Place| Promotion| The brand offers a smaller assortment of their products in west in India. This is attributed to the cultural difference the differences fashion trends. | The brand claims to price their products equitably in India when compared to their western counterparts. However, it does admit to the greater taxes. | Launched operations in India in 2005. has only one boutique in India as opposed to 8 boutiques in China. The brand’s only boutique in India is located at The Imperial Hotel in Delhi. | Has no. promotional campaigns targeted exclusively at Indian market. Nicole Kidman, the brand’s leading endorser, recently shot an advertisement with Indian model/actor Arjun Rampal in Rajasthan. However, the advertisement will not be aired in India as Chanel only promotes in print media in India. Came into headlines for dressing up actress Sonam Kapoor for a film premier. | Product| Price| Place| Promotion| Made headlines with their intention to design sarees. However, the brand has shown no signs of actually producing them. Offers limited amount of their product offerings due to limited demand in Indian market. However, is planning to expand their offering in future. | The brand admits to charging a higher price due to the tax structure high infrastructure costs. | Launched operations in India in 2007 with boutiques in Mumbai and Delhi. Murjani Group is the master franchisee of this brand in India. The brand’s store in Delhi is located at The Oberoi’s Hotel. the brand has currently shelved the plans of opening four more stores including one in the Emporio Mall. The brand owns close to 27 stores in almost all leading cities of China. | The brand relies heavily on print advertisements. However, it regrets its recent decision of promotions through newspaper advertisements as it harmed the brand’s exclusive luxe image. Has no specific advertisements promotional material for Indian customers. | Product| Price| Place| Promotion| Armani offers all of their latest collection in their Indian stores. The brand recently made headlines in Indian newspapers for including Sherwanis in the 2009 fall-winter collection. The sherwanis are now sold globally in all their stores. The brand has registered a tremendous growth by selling above 200 items a month and registering a growth of above 50 percent annually. | Armani claims to price their products same as abroad refuses to comment further. | Armani has recently entered the Indian market with a joint venture with DLF. The store currently operates through two exclusive stores in Delhi’s first Luxury Mall DLF Emporio. The is currently in plans of opening four more standalone stores in Delhi and Mumbai. It owns 15 stores in China. | Armani, unlike in west, only relies on print media (in magazines) to promote their products. The brand features its international promotional material in India as well. However, in its latest ad campaign, it featured a model of Indian descent (Vasuki)| DETAILED ANALYSIS OF THE MACRO-ENVIRONMENT Political Trends One positive factor for any company entering India is the political stability of the nation as well as democratic style of leadership. Government apart from tariffs has taken a neutral stance towards the luxury stalwarts, FDI and tariffs as only concern which will be strengths in coming future. The implementation of the Free Trade Area, which laid out a comprehensive program of regional tariff reduction, will be continuously implemented in phases through the year 2010. Over the course of the next several years, the programs in tariff reductions will be made broader. Efforts to eliminate non-tariff barriers and develop common product certification standards were initiated. In addition, ASEAN also was able to formulate framework agreements for the intra-regional liberalization of trade in services. Economic Trends Despite the adverse economic trends in the last year, the luxury goods industry as a whole experienced relatively robust economic growth. Many countries have also seen the risk-weighted capital adequacy ratios of their banking systems improve due to government-sponsored bank recapitalization programs, continued progress in financial restructuring, and improvements in financial risk management. Overall Indian economic trend is a silver lining for companies as India is increasingly becoming the hotbed for millionaires and billionaires the new found riches is growing and will continue to be so, hence economic trend which was a challenge will grow as a big advantage. Social / Cultural Trends. There have also been social and cultural trends that have been evident over the last few years in the luxury goods industry. These include: (a) The irreversible rise of civil society (b) The rise of civil society and urbanisation blends perfectly with dreams that luxury brands sell (c) The increase in the roles of intellectuals and social awareness. (d) Indians are a peculiar breed, victims of centuries-old socio-economic oppression. Where each of us is pinned on the social matrix is revealed by our last name or even a stray twist in accent. Money or the display of it can rarely manage to unsettle the hierarchy. Awareness or rather subtle awareness is something which luxury marketers are happy about and aiming at. With more and more urbanisation and globalisation the need to be in parity with the world will fuel the demands for more upmarket and more luxurious lifestyle. Technological Trends It is a common knowledge that the luxury goods industry is still a relatively new industry in the country and is still in its early stages of development. Technology being a important factor still comes as second at times in various luxury categories, though make no mistakes that that second is still way above what a mid level brand can aim at. India being hub of technological development still does not provide luxury brands enough lucrative options as tech advancement are not synchronised and homogeneous, hence it is a dark spot but might be a very significant area in future. Legal Trends. Intellectual property (IP) and IP Rights (IPR) creation, commercialization, and protection have been a significant source of comparative advantage of enterprises and economies and a major driver of their competitive strategies. Indeed, countries all over the world are fully aware of the pressing need for a long-term policy commitment to collectively transform the luxury goods industry into one which is largely based on knowledge, driven by innovation and sustained by life-long learning. Countries all over the world have pledged to work together to help accelerate the pace and scope of IP asset creation, commercialization and protection; to improve the regional framework of policies and institutions relating to IP and IPRs, including the development and harmonization of enabling IPR registration systems; to promote IP cooperation and dialogues within the region as well with the region’s Dialogue Partners and organizations; to strengthen IP-related human and institutional capabilities, including fostering greater public awareness of issues and implications, relating to IP and IPRs. INDIA and IPR are a big problem, just not having the stringent and encompassing laws is not the only issue, and problem also arises due to weak enforcement of laws. Cheap imitation and intellectual property infringement is a common occurrence in the nation. Luxury Goods Industry SWOT Analysis Strengths: †¢Has products that boast of a very powerful retail. This includes a reputation for value of money, convenience and a wide variety of products †¢Has grown significantly over the years, and has experienced global expansion. †¢Main competence lies on the use of information technology (IT) to fully support its international logistics system. Therefore, companies in this industry can see how their individual products perform within the United States for instance, or even at stores at a glance. †¢Is able to deliver good customer care, as the limited amount of work would mean plenty of time to devote to customers. †¢Products have established a strong reputation within the market. †¢Offers little deficits and overheads. Therefore the companies in this industry can offer good value to customers on a consistent basis. Weaknesses: †¢Is one of the worlds largest industries but has a weak control of its empire, despite its IT advantages. This could lead to a decrease in productivity in some areas where it has the least control. †¢Since companies in this industry sell products across many sectors, they may lack the flexibility that some of its more focused competitors possess. †¢Operates globally, but its presence is located in only relatively few countries worldwide. †¢Some luxury goods lack market presence or reputation †¢The company’s cash flow is unreliable especially in the early stages of a new luxury product development. †¢Over flooding doesn’t leave a luxury brand a real luxury brand. Opportunities: †¢Taking over, merging, or forming strategic alliances with other luxury good companies while focusing on strong markets like Europe or the Greater China Region and India. †¢Luxury good companies operate only on trade in a relatively small number of countries all over the world. Thus, this would open the opportunities for future businesses in expanding various consumer markets, such as those in China and India. †¢The opening of new locations and branches offer luxury good companies the opportunities to exploit market development. This could lead to the diversification of the company’s branches from large super centres to local-based sites. †¢Opportunities exist for luxury good companies to continue with their current strategy of establishing large branches worldwide. †¢The industry is continuously expanding, with plenty of future opportunities to exploit for success. †¢AS FOR INDIA IT IS â€Å"THE â€Å"INDUSTRY OF FUTURE maybe 10 more years. Threats: †¢Being number one means that the luxury goods industry is the target of competition, the industry to beat, both locally and globally. †¢Being a global retailer means that luxury goods companies might be exposed to political problems in the countries where the company has operations. †¢The production costs of most luxury products have the tendency to fall because of lower manufacturing costs. Manufacturing costs fall because of outsourcing to low-cost regions around the globe. This phenomenon could lead to competition in prices, which in turn would result in the deflation of prices in various ranges. Intense price competition must definitely be considered a threat. †¢Indian mentality of the masses. †¢REPUTATION, if it goes down company goes down. Detailed Analysis of the Industry Environment The assessment of the industry attractiveness is performed using the Porter’s Five Forces Model. A. Threat of New Entrants New entrants in the luxury goods industry will have to deal with high costs of entry for their latest technologies. Most major competitors in this industry have yet to establish strong distribution channels. This will severely hamper their plans to retaliate with their technological developments as without distribution channels, their products would never be seriously considered in the market by customers. These companies must worry though about certain government laws in some countries that might weaken their competitive position (2002). B. Bargaining Power of Suppliers. Suppliers of luxury goods have relatively lower bargaining power because their products have yet to establish consistency in the market. This is in contrary to ordinary brands where these products have been able to secure the confidence of its customers worldwide. C. Bargaining Power of Buyers A majority of consumers in the luxury goods industry are professionals who rely on mobile and expensive gadgets and expect seamless services every time they use them. For instance, a customer phones in a service request from the New York airport while boarding a plane bound to Paris the same day. The technical people in New York will immediately work on the service ticket of the client. And when that client arrives in Paris, he / she would be able to call the New York service centre and pick up exactly where he / she left off (1999). The bargaining power of buyers in the luxury goods industry is relatively high because there are only few, large players in the industry. D. Threat of Substitutes There are very little threats that could emerge from possible substitutes. This is because product-for-product substitution could not possibly happen especially with luxury goods. Other products cannot simply replace the ingenuity of the established luxury products in the market. Also, the millions of users of these luxury products surely would find it too uncomfortable using other products other than their luxury products CASE STUDY: THE MURJANI GROUP OVERVIEW Murjani Group develops, launches, and builds various designer lifestyle brands. It operates in the United States, India, and internationally. Murjani Group was founded in 1930 and is based in New York, New York. They partner with international luxury brands and retail them in India. KEY EXECUTIVES Managing Director: Mr. Vijay Murjani. Chief Operating Officer: Mr. Pradeep Mansukhani Business Head of French Connection: Mr. Dhiresh Sharma Marketing Head of Luxury Division: Mr. Vikram Raizada Business Head of Gucci: Ms. Ananda Kara JOURNEY 1930: Mr B. K. Murjani found the group in Shanghai, CHINA with it’s first retail store 1950: After the world war Murjani commenced operations in Hong kong with a trading company. 1952: Murjani sets up Hong Kong’s first garment manufacturing factory. 1958: With 6 years, Murjani grew to one of the largest apparel producers in the world, with a production capacity in excess of 10 million units per annum. 1966: The current Chairman, Mohan Murjani, joins the group. 1966: The Group commenced its transition from manufacturing to designer lifestyle brand development and marketing, by launching its first brand in the USA, â€Å" Marco Polo† 1976: Murjani launches the â€Å"First Designer jean† 1980: Murjani sponsors the US Open 1985: Murjani launched Tommy Hilfiger,in 1985. Here again Murjani group re-enforced their panache with ground breaking and ingenious marketing, to ensure that Tommy Hilfiger, would almost immediately, positioned amongst the top designers in the world. The innovative brand marketing and management techniques adopted by Murjani Group over the years, have changed the very paradigm of marketing, merchandising and retailing, as we know it today. 1986: Murjani launches â€Å"Coca-Cola clothes Why India With a luxury boom in India, there are over one million luxury consumers, which is only a fraction of eight million plus consumers who have the disposable incomes but are unfamiliar with the luxury segment. The growth rate is 14. 6 per cent. Target audience is 22-55 year olds. India’s luxury goods market of Rs 717 billion is set to expand with a new firm to facilitate process by bringing together buyers and manufacturers. India’s total retail market has been estimated at $160 billion or Rs 7,170 billion, covering eight million consumers. Of them, one million are considered to be in the luxury brands segment 2000: NAMASTE INDIA The Murjani Group for many years, was very keen to establish a presence in the Indian market, but had to wait for the right time. In 2000 with the rapid growth in the consuming class, Murjani was amongs.